GfK appoints former Future Foundation man to Roper Consulting role

Staton (pictured) joins the firm from The Future Foundation where he was planning director and worked on the launch of the Mosiac UK 2009 consumer classification tool.

While at The Future Foundation he also co-authored a paper called Social Media Futures for the Institute of Practitioners in Advertising.

During his 20 year career, Staton has worked with clients in the CPG, automotive, media and telecoms, financial and IT sectors.

GfK NOP UK chairman Phyllis Macfarlane said: “Joe has spent two decades helping his clients face the future. With the wealth of GfK Roper global trends data at his disposal, we expect Joe to provide our clients with unmatched strategic counsel and foresight.”