Lewis (pictured) was formerly senior vice president of Global Consumer and Market Knowledge at Procter & Gamble. She will also serve on comScore’s audit committee of the board of directors.

“I could not be more excited to welcome Joan to our board of directors,” said Serge Matta, CEO of comScore.

“Not only is her expertise in market research and digital media and analytics invaluable, but she has extensive knowledge of the global complexities associated with the work we do at comScore. Joan also has a keen understanding of the current trends that are both influencing our business and redefining the ways in which media is bought and sold.”