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NEWS5 October 2009

Jan Hofmeyr on the struggle between innovation and inertia

Features

We speak to the Synovate director about the research industry’s love–hate relationship with innovation.

Jan Hofmeyr is charged with driving innovation at Synovate. In this six-minute interview, Robert Bain speaks to him about the challenges of bringing about change in “a very conservative industry”.

Video:

Jan Hofmeyr

Problems playing the audio? You can download the MP3 file here.

@RESEARCH LIVE

3 Comments

10 years ago

I think Jan's comments are right on the mark.

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10 years ago

Vintage! I am really glad to see you are still battering away at dated paradigms Jannie.

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10 years ago

I could not agree more!

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