Jan Hofmeyr on the struggle between innovation and inertia

We speak to the Synovate director about the research industry’s love–hate relationship with innovation.

Jan Hofmeyr is charged with driving innovation at Synovate. In this six-minute interview, Robert Bain speaks to him about the challenges of bringing about change in “a very conservative industry”.

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Jan Hofmeyr

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3 Comments

Nicholas Cameron

I think Jan's comments are right on the mark.

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greg classen

Vintage! I am really glad to see you are still battering away at dated paradigms Jannie.

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Thomas Edwards

I could not agree more!

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