NEWS20 September 2012

I-view media lab comes to London

Features UK

UK— Qureshi Market Research MD Bob Qureshi is opening a media laboratory in London. The facility will include eye-tracking, dial testing and NeuroFocus services for market researchers.

The lab is based in Tottenham Court Road and contains five studios.

Naomi Ebeyer, formerly a senior project manager at Viewpoint Field Services, will be studio manager. Qureshi says: “We want clients to feel this is a destination they look forward to attending after a day at the office – not just an extension of their working day.”

I-view London launches as a member of Premier Viewing Facilities Europe. Other members include Estudio Silvia Roca, which has studios in Barcelona and Madrid, Spain, and Viewpoint Europe, which has studios in Berlin, Frankfurt and Hamburg.