NEWS10 May 2019
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NEWS10 May 2019
UK – ITWP Group, the parent company of Toluna and Harris Interactive, has become the latest company to sign the Market Research Society’s Manifesto for Opportunity, pledging to make five commitments towards safer and more representative workplaces.
ITWP’s Paul Twite, managing director EMEA and chief executive Frédéric-Charles Petit join the list of leaders from 12 companies who pledged their support at the manifesto’s launch.
By signing the CEO pledge, companies commit to:
The Manifesto for Opportunity was launched last month on the publication of the latest MRS report on inclusion in the market research industry, which found that almost half of respondents reported suffering from anxiety.
The pledge has been signed by the following companies and individuals:
The MRS has also launched a network for LGBTQ+ talent in the research sector, #MRSPride. The initiative will kick off with a launch event on 30 May, featuring speakers from Pride in London, Pride AM and Stonewall.
Jane Frost, chief executive of the Market Research Society, said: "I am delighted to welcome ITWP as the latest company to pledge their commitment to inclusive practices. The MRS Manifesto for Opportunity, along with #MRSPride, has been designed to energise discussion and inspire action within the market research community. As the sector that provides insight and evidence, we must be representative of the changing world around us.
"If you would like to sign the Manifesto for Opportunity on behalf of your organisation, please email me at ceo.office@mrs.org.uk."
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