Itracks upgrades Populis community tool

The new version 1.5 features a new reporting function and a tool that allows community managers to contact members directly via SMS.

Itracks has also integrated its online qual and quant concept testing tool into the platform, and added a points system that enables managers to track member activity levels.

Doug Bates, vice president and CDO at Itracks, said: “Our advantage in the online community space is our ability to integrate both quantitative and qualitative research exercises within the community environment… We continually develop additional custom tools that are aimed at making easier the job of the community manager to collect, analyse and report on the data collected within their community.”