Israeli firm ‘measures emotion through voices’

ISRAEL — Software has been launched that claims to measure the attitudes and decision-making process from a person’s voice.

Beyond Verbal uses a person’s raw voice in real-time to understand their mood, attitude and decision-making characteristics as they speak, according to the eponymous company, and is the result of 18 years research by physicists and neuropsychologists that studied more than 60,000 subjects in 26 languages.

The technology is available for partnerships in consumer applications, devices and appliances and the company said it was preparing to launch a web tool where people can use the platform to analyse voices, while the first third-party mobile app to use Beyond Verbal technology was set to launch in the coming weeks.

Beyond Verbal’s CEO Yuval Mor said: “Beyond Verbal has the potential to impact numerous multi-billion dollar verticals and leverage a new market of emotionally-enhanced applications installed in any voice-enabled, voice-activated or voice-controlled device.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts