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NEWS16 July 2009

Is piracy the new market research?

Features

Piracy is not usually honorable, but it is often a response to some sort of failure or injustice.

That’s the argument put forward by Matt Mason, himself a former pirate radio DJ, in his book The Pirate’s Dilemma.

Mason sees piracy as an invaluable source of innovation and insight, and sets out numerous examples showing how legitimate businesses have learned important lessons about their customers from what people are doing illegally.

In this 7-minute interview, Robert Bain speaks to him about how companies can learn to see piracy not as a threat, but as a source of free market research.

Video:

Matt Mason

Trouble playing the audio? Click here to download the MP3 file.

@RESEARCH LIVE

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