NEWS16 July 2009
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Insight & Strategy
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Piracy is not usually honorable, but it is often a response to some sort of failure or injustice.
That’s the argument put forward by Matt Mason, himself a former pirate radio DJ, in his book The Pirate’s Dilemma.
Mason sees piracy as an invaluable source of innovation and insight, and sets out numerous examples showing how legitimate businesses have learned important lessons about their customers from what people are doing illegally.
In this 7-minute interview, Robert Bain speaks to him about how companies can learn to see piracy not as a threat, but as a source of free market research.
Matt Mason
Trouble playing the audio? Click here to download the MP3 file.
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Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
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