Is piracy the new market research?

That’s the argument put forward by Matt Mason, himself a former pirate radio DJ, in his book The Pirate’s Dilemma.

Mason sees piracy as an invaluable source of innovation and insight, and sets out numerous examples showing how legitimate businesses have learned important lessons about their customers from what people are doing illegally.

In this 7-minute interview, Robert Bain speaks to him about how companies can learn to see piracy not as a threat, but as a source of free market research.

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