NEWS7 November 2019

Ironwood Insights acquires Discovery Research

M&A News North America

US – Full service market research firm Ironwood Insights Group has bought data collection company Discovery Research Group, for an undisclosed amount.

Discovery Research Group will continue to operate under its current name until the beginning of next year, when it will be brought under the Ironwood umbrella. 

Brad Larson, founder of Ironwood Insights, said: “We couldn’t be more excited about these two companies coming together. Our combined capabilities now make us one of the largest data collection companies in the US, with operations in five states – Idaho, Colorado, Wyoming, Utah and Texas.

“More importantly, the Discovery team of experienced professionals will stay in place, meaning all DRG clients will continue to receive the world-class service they’ve become accustomed to.”