NEWS2 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS2 December 2009
US— Information Resources (IRI) is to use purchase data from its consumer panel to help CPG and retail clients target online advertising, through partnerships with online research providers and ad networks.
The firm has partnered with ad targeting firm [x+1 ], online audience researcher ComScore and ad effectiveness researcher Dynamic Logic, and said it will continue to expand the network of partners.
It aims to help clients to target web users more effectively, as well as to evaluate the ROI of their campaigns.
The company’s consumer and shopper insights president Bob Tomei said: “IRI’s digital media solutions combined with the online advertising capabilities of our strategic partners will enable marketers to be more efficient and effective with their online campaigns and, at the same time, be in a position to evaluate how online behaviour drives offline sales.”
By comparing purchase behaviour at households that were exposed to ads with those that weren’t, IRI hopes to deliver ROI metrics for digital campaigns, and eventually come up with a “normative database on the effectiveness of online advertising and promotional programmes”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
The Horticultural Trades Association
Senior Market Research Executive
up to £32,000 DOE
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Cassandra Smith
13 years ago
Hello, I'm interested in placing a promotional link on your page: http://www.research-live.com/iri-looks-to-gauge-effectiveness-of-online-ads/4001594.article The link would be for a website which offers online advertising.I don't have the biggest budget, but hopefully there is a reasonable price we could arrange. Please let me know if you're interested, and if not thanks for your time. Thanks! Cassandra Smith
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Cassandra Smith
13 years ago
Hello, I'm interested in placing a promotional link on your page: http://www.research-live.com/iri-looks-to-gauge-effectiveness-of-online-ads/4001594.article The link would be for a website which offers online advertising.I don't have the biggest budget, but hopefully there is a reasonable price we could arrange. Please let me know if you're interested, and if not thanks for your time. Thanks! Cassandra Smith
Like Reply Report