IRI buys Aztec from Aegis

IRI bought the firm from Aegis Media and Aztec’s data will be integrated into IRI’s metric to provide clients with a view of shopper behavior at point of sale, and an improved multi-country perspective of CPG and retail trends.

“This agreement directly supports our overarching ‘Growth Delivered’ business strategy and underscores IRI’s ongoing commitment to expanding its geographic footprint and capabilities to meet our multi-country clients’ evolving research needs,” said Andrew Appel, president and chief executive officer, IRI.