Giusto (pictured) was previously an independent consultant with his own company, New Digital Cafe. Before that he spent 14 years with research agency IDC where his last position was group vice president and general manager of the firm’s consumer, digital and social media, mobility and pricing research.

In his new role he will be responsible for developing new research offerings and bringing clients “closer” to the firm.

Ipsos Vantis CEO Jason Brown said: “Randy’s extensive experience and expertise in the technology arena fits well with where the market is going and where clients are seeking research insight.”