NEWS22 September 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS22 September 2010
UK— Ipsos MediaCT is in talks with television companies with a view to testing its mobile phone-based MediaCell audience measurement technology as means of tracking out-of-home viewing.
The firm is currently trialling the technology to count radio listeners in London but product development director Jim Ford said that there are options to use it to measure what people are watching while out and about.
He said: “MediaCell was originally developed for radio but it has applications for any exposure to electronic audio. It allows us – if we want – to do a complete accurate measure of exposure to TV.”
Ford said talks with a number of TV stations are at a very early stage – “too early” to provide further details, he said.
MediaCell is a 3G mobile phone app that uses the device’s in-built microphone to pick up on “false echoes” embedded in audio contect to track exposure.
Click here for an in depth interview with Ford about the current MediaCell radio trial.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Spalding Goobey Associates
Research Manager/Associate Director – Quantitative – Award Winning Insight Agency
£40–60,000 + bens
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments