The platform (screengrab pictured) allows users to test various scenarios to assess product launches, packaging design and price. It includes 2D and 3D shelf views, 360-degree virtual store environments and a tool offering views of the e-commerce setting.

The software is now available in the company’s 89 markets.

Ian Payne, global solution leader, pack, Ipsos, said: “Simstore is an ideal approach for assessing package designs in the context of a realistic shelf and e-commerce setting. This virtual tool lets clients evaluate a myriad of package designs before they build prototypes.”