NEWS8 November 2011
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UK— Ipsos MediaCT has gone live with its Mobi-Vision mobile phone-based research tool, which it says has been in development for the past two years.
Mobi-Vision mixes mobile surveys, passive mobile measurement and live qual and is being pitched to clients in five “frameworks”, built around the types of projects the tool could be used for.
Real-time content evaluation, diary projects, event-based polling and cross-platform media research are some of the potential applications, Ipsos says.
Eventually the firm intends to integrate the mobile research app into its online panels and to start offering integrated passive measurement of mobile and PC usage.
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