The YCCI-Ipsos Think Tank, which also incorporates insight leaders from ConAgra Foods, Merck, Pfizer and SC Johnson, officially kicked off in June of this year. 

The think tank will develop and conduct research and experiments on the practical application of behavioural economics principles in key areas of consumer marketing. A launch meeting to set the research agenda and determine experiments has taken place, and the critical research will now move into the discovery research and experimentation phase. 

“We are always exploring new techniques to help our clients gain a competitive advantage,” said Jerry Forristal, senior client partner, US, Ipsos Marketing.

“Behavioural economics is an important key to unlocking new consumer insights. We’re thrilled to work with a world-class team of experts to study that more intimately and push the boundaries of research.”