Lee joins from confectionary giant Mondelez, where she has spent the last 10 years in marketing, general management and insight roles. In her new position she will manage and develop Ipsos InnoQuest’s portfolio of innovation solutions, as well as consult with clients on their innovation challenges. 

“Linda Lee is an invaluable asset to Ipsos InnoQuest and we are thrilled to have her on board," said Lauren Demar, global CEO of the practice. "We are confident that Linda will help propel our innovation solutions into the digital age and beyond, and we look forward to her sharing her leading-edge thinking with our clients and the industry at large.”