NEWS13 September 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Ipsos Connect and marketing consultancy Partnership Audits & Consulting (PACL) have collaborated on a new evaluation service for brands looking at sponsorship and marketing partnerships.
It will provide brands with greater understanding of marketing partnership activities in terms of how and why they influence people, how they should be measured and how to optimise performance.
It incorporates the latest thinking in neuroscience and behavioural psychology. The evaluation service will bring all relevant data together to assess the entirety of the marketing partnership campaign and provide insights to maximise the results of this type of communications.
Ian Thompson, managing director, PACL, said: “Brands are spending around $50bn per year on marketing partnerships but we’re still seeing evaluation focus on output measures that rarely correlate with brand or business performance or the use of flawed and outdated market research methodologies.”
Jamie Robertson, senior director, Ipsos Connect UK, added: “We’re looking forward to working with brands to help them to effectively benchmark the performance of their activities using the most innovative research techniques at our disposal. With so much being spent on these activities, can brands really afford not to be sure they’re getting the best bang for their buck?”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Spalding Goobey Associates
Research Manager/Associate Director – Quantitative – Award Winning Insight Agency
£40–60,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments