NEWS15 April 2013

Ipsos ASI promotes Musch to global CEO

Europe People

FRANCE — Liz Musch has been appointed global CEO of brand and communication research company Ipsos ASI.

Musch succeeds Alex Gronberger who becomes regional CEO of Ipsos Latin America and she will oversee Ipsos ASI’s 60 offices from the Paris corporate headquarters.

Prior to her promotion, Musch was global CEO of Ipsos Loyalty Division having joined the company in 2009.

She said: “”To honor this commitment we will be building the ASI organisation to have a strong balance of brand strategists and innovators, as well as world class researchers. We are also committed to having the absolute best, state of the art neuro, digital and mobile tools.”