NEWS1 November 2023

Ipsos acquires New Zealand public sector research firm

Asia Pacific Europe M&A News Public Sector

FRANCE/NEW ZEALAND – Ipsos has acquired New Zealand-based public sector research business CBG Health Research Ltd (CBG) from parent company Reach Aotearoa for an undisclosed amount.

Auckland, New Zealand

The acquisition will add to Ipsos’ public sector research in New Zealand, with CBG carrying out large-scale population surveys on topics such as education, public health, transport and social issues.

Ben Page, chief executive at Ipsos, said: “Research to help improve public policy is one of Ipsos’ core strengths. This acquisition is part of our ambition to grow in public sector research across our global footprint.

“It adds to our strength in New Zealand, making us one of the largest players in the market there.”

Carin Hercock, country manager at Ipsos in New Zealand, added: “We are excited to bring together the gold standard operations of CBG with Ipsos best in class research and evaluation frameworks, as well as building on the combined strength of our talented people.”

Neil Tee, general manager at CBG, said: “We are thrilled to become part of Ipsos. Our shared commitment to quality, innovation and integrity signals exciting opportunities for our people and clients.”