NEWS17 October 2018

Ipsos acquires mystery shopping division of Market Pulse International

Asia Pacific M&A News Retail

FRANCE – Ipsos has acquired the mystery shopping assets of insight business Market Pulse International, including staff, shoppers and clients.

Shopping bags mystery shopping_crop

Founded in 1989, Market Pulse International measures and monitors customer experience performance through mystery shopping, NPS, retail audits and staff evaluation. The company has offices in Australia, New Zealand and Thailand.

The acquisition will expand Ipsos’ mystery shopping operations in the Asia-Pacific region. Thirty of Market Pulse International’s staff will join Ipsos following the deal.

Shaun Hellyer, director of mystery shopping for Ipsos Australia and New Zealand, will head up the company’s expanded mystery shopping activities in these markets. Hellyer was an account director at Market Pulse International prior to joining Ipsos earlier in the year.

Witchaya Lekagul, formerly country manager at Market Pulse International, will lead the expanded operations for Ipsos in Thailand. The deal includes a Thailand-based support centre, which will be used to develop mystery shopping further in the Asia-Pacific region. 

Didier Truchot, chairman and chief executive at Ipsos, said: "The deal will significantly expand the Ipsos mystery shopping offer in Asia-Pacific with new resource and expertise including blue-chip clients, trained shoppers and auditors, and expert teams across Thailand, Australia, and New Zealand.”

The terms of the transaction have not been disclosed.