NEWS17 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — The Q1 2014 Institute of Practitioners in Advertising (IPA) Bellwether Report has revealed a record increase in marketing budgets.
The report, which features data drawn from a panel of around 300 UK marketing professionals, has revealed the record largest single upwards revision to marketing budgets since the survey started in 2000.
It revealed a net balance of +20.4% of companies registering an increase in budgets during Q1 2014, which is up sharply from Q4 2013’s +11%.
Other key results are:
“The spring Bellwether Report reveals the most upbeat assessment of business and marketing spend that we have seen since starting the survey back in 2000,” said Chris Williamson, chief economist at Markit and author of the report. “Last year saw the biggest rise in marketing spend since 2006, and 2014 looks set to be even better.
“If the initial increase in budgets for the year being the strongest since 2006 wasn’t already enough, the fact that companies have already revised these budgets higher to an extent not seen in the 14-year history paints a remarkably buoyant picture for the rest of 2014.”
The full report can be purchased here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
PureSpectrum adds Mawn to ANZ team https://t.co/1AVC3nYLhE #mrx #marketresearch
GroupM merges Essence and Mediacom https://t.co/YABSTgnWt1 #mrx #marketresearch
“I wrote down a list of things that matter to me, in four categories – relationships, health, leisure and work. I d… https://t.co/MalB9p0olB
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Resources Group
Qualitative Associate Director – Gaming, Tech & Telco – Boutique Agency
£45–£60,000 + good benefits
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
We’re so delightedto welcome @Lynchpin as the new MRS #accredited Company Partner. Lynchpin, an independent analyt… https://t.co/dsuQ1v2CfO
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments