NEWS23 July 2010

Invoke’s Groketeer pulls graphs, charts and insight out of DIY surveys

North America Technology

US— Research technology house Invoke Solutions has launched Groketeer, a tool that generates graphs and insight from raw DIY survey data.

Basil Bennett

Basil Bennett

A free beta version of Groketeer supports surveys created in SurveyMonkey, but the firm expects to support additional DIY platforms in the next three months following user feedback.

Invoke claims that Groketeer allows users to create charts, filter data, customise data display and share data. Customers will also be able to output to PowerPoint slides and create Excel cross-tab reports.

Basil Bennett, CEO of Invoke, said: “DIY surveys are very popular from college campuses to businesses to individual users, but a major component missing for the DIY survey user is the ability to quickly generate graphs, reports, and real insights from the raw survey data.

“Groketeer not only fills the void but offers a much greater and more satisfying user experience, provides real insights and is both quick and fun to use.”

Invoke Solutions will operate Groketeer as a separate business unit with its own brand identity and social media strategy.