NEWS2 September 2013

Inttensity invents social media SOS tool

Data analytics North America

US — Social media analytics company Inttensity Corporation has developed a tool for first responders to use social media in a crisis situation.

The Inttensity First Responder Social Media Application is designed to be set-up quickly at a command centre during a crisis, such as a flood or earthquake, and helps find social media users in trouble by identifying key words and routing to the correct responder.

“In times of trouble or cataclysmic events, social media is used as a reporting tool, by individuals, potentially as a means to call for help. Inttensity has taken our social media and big data solutions and bundled them together to provide this solution,” said Inttensity CEO Peter Coddington.