Intersperience launches online research community
TrendSpot panellists are already part of the firm’s Future Thinkers strategic insight programme, which examines three major trends a year and produces reports on consumer behaviour.
With the launch of the ad hoc service, Intersperience says, companies will be able to recruit a specific group of customers for online qualitative projects, including the use of “diaries, forums, online focus groups, brainstorms or smartboards to inform either a strategic initiative or new product.”
The firm is headed by CEO Paul Hudson (pictured).
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