Interpret launches Hispanic version of media tracking service
New Media Measure Hispanic is a semiannual syndicated study designed to monitor the latest trends in media, technology and entertainment among Hispanics in the US.
It combines both digital and offline data and aims to capture nuances among various segments, including first and second generation, language preference at home and outside the household, as well as country of origin, cultural heritage, time living in the US and other key segmentation variables.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments