NEWS19 November 2013

Interpret launches Hispanic version of media tracking service

News North America

US — Interpret has announced an Hispanic version of its New Media Measure media consumption tracking service.

New Media Measure Hispanic is a semiannual syndicated study designed to monitor the latest trends in media, technology and entertainment among Hispanics in the US.

It combines both digital and offline data and aims to capture nuances among various segments, including first and second generation, language preference at home and outside the household, as well as country of origin, cultural heritage, time living in the US and other key segmentation variables.