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NEWS11 August 2014

Internet connection most important factor in TV purchase

News North America

US — The ability to connect to the internet and stream content is the most important determining factor in TV purchase decisions, according to new research.

Smart TVs, which connect to the internet to access applications like Netflix, were selected by the majority of households participating in a study designed to determine consumers’ likely video device purchases.

The acceleration ethnography study was conducted among 50 households in the Chicago area by the Council for Research Excellence by GfK. Each household was tracked over a 15 week period from November 2013 to April 2014.

More information can be found here.

@RESEARCH LIVE

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