Internet connection most important factor in TV purchase
Smart TVs, which connect to the internet to access applications like Netflix, were selected by the majority of households participating in a study designed to determine consumers’ likely video device purchases.
The acceleration ethnography study was conducted among 50 households in the Chicago area by the Council for Research Excellence by GfK. Each household was tracked over a 15 week period from November 2013 to April 2014.
More information can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments