NEWS4 July 2014
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NEWS4 July 2014
GLOBAL — 78% of intelligence managers believe big data will have a high or very high impact on MI by 2020, according to a new study.
The Market Intelligence Trends 2020 survey by Global Intelligence Alliance (GIA) collected opinion from 139 marketing intelligence managers worldwide on what the market intelligence landscape will look like in the coming six years.
Key findings were:
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