NEWS8 April 2010

IntelliClear and Luth Research strike technology panel partnership

New business North America

US— Business consultancy IntelliClear has partnered with Luth Research to create eight online panels for use in technology industry research projects.

The panels have been drawn from Luth Research’s SurveySavvy panel and contain “hundreds of thousands of members” in total, according to IntelliClear CEO Eric Shuster (pictured).

He said that the firm “narrowed the criteria” of the Luth panel to create eight sub-panels which cover professionals from data centres, small, medium and large companies, entrepreneurs, healthcare practices, data centre facilities management and consumer heads of households.

Nahme Chokeir, vice president of client services at Luth, said: “Luth is pleased to further leverage the SurveySavvy panel as an avenue for technology-minded clients to reach their audience. This initiative offers clients access to rapid, reliable data in a number of important as well as hard-to-reach, niche segments.”