NEWS25 November 2010

InSites appoints Polle de Maagt for marketing consultancy push

Europe People

BELGIUM— Market research agency InSites Consulting has hired Polle de Maagt to lead the company’s push into marketing consultancy.

De Maagt (pictured) joins the firm from ad agency Boondoggle where he was a strategist and creative technologist. He previously worked as a freelance social media consultant for brands including Nike, Philips and Randstad, and also had a spell with youth trendwatching agency Trendwolves.

Managing partner Joeri Van den Bergh said: “Research insights should be translated into actionable insights. Apart from vivid storytelling, researchers of the next generation need to adapt consultancy methods to ensure full organisational uptake of what our clients have learned from research. By offering consultancy services we re-connect marketers with their audience.”