NEWS1 December 2020
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Insight & Strategy
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US – Market research industry organisation the Insights Association has established a council for inclusion, diversity, equity and access.
The IDEA Council will be responsible for producing measurement, standards and education to address the lack of representation in the US insight sector.
This will include expanding the representation of marginalised groups at organisations and events and developing benchmarks for pay and diversity within businesses.
It will also set best practices for sampling and work to increase engagement with research participants in 'underserved populations'.
The members of the council are:
Melanie Courtright, chief executive of the Insights Association, said: “As an industry, we take pride in building cultural understanding and empathy. We have the knowledge, creativity, and influence to make a difference.”
In the UK, the MRS recently established a diversity council to advise the society’s policy on diversity and inclusion and attract new employees to the research sector.
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