NEWS19 December 2011

InsightExpress strikes another Ignite deal

North America Technology

US— InsightExpress has expanded its Ignite CPG offering through a partnership with Kantar Shopcom, similar to a deal agreed with SymphonyIRI last week.

The Ignite CPG service ties InsightExpress’ digital ad measurement capabilities to data from other providers. As part of the latest deal, information from Kantar Shopcom’s multi-channel, point-of-sale purchase behaviour dataset of more than 231 million US consumers will be used by InsightExpress to examine how ad exposure drives in-store buying habits.

William Lipner, CEO and chairman at InsightExpress, said: “The ability to combine Kantar Shopcom’s consumer point-of-sale purchase behaviour data with our digital ad measurement data offers CPG marketers yet another opportunity to extract the most benefit from their marketing accountability research.”

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