NEWS19 December 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— InsightExpress has expanded its Ignite CPG offering through a partnership with Kantar Shopcom, similar to a deal agreed with SymphonyIRI last week.
The Ignite CPG service ties InsightExpress’ digital ad measurement capabilities to data from other providers. As part of the latest deal, information from Kantar Shopcom’s multi-channel, point-of-sale purchase behaviour dataset of more than 231 million US consumers will be used by InsightExpress to examine how ad exposure drives in-store buying habits.
William Lipner, CEO and chairman at InsightExpress, said: “The ability to combine Kantar Shopcom’s consumer point-of-sale purchase behaviour data with our digital ad measurement data offers CPG marketers yet another opportunity to extract the most benefit from their marketing accountability research.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments