NEWS14 January 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Innerscope Research has launched a biometrics and neuroscience media lab in Boston, boasting two client viewing rooms and a test room that has the space and capability to biometrically test up to 30 people at one time.
The company measures unconscious emotional responses to advertising, TV shows, product concepts and packaging, among other things, with a biometric sensor belt. The belt monitors skin sweat, heart rate, respiration and movement, “the key biologic indicators of emotion,” the firm says. Its research also incorporates eye-tracking.
Carl Marci, Innerscope CEO and chief scientist, said: “We spent considerable time listening to our customers in order to design and build a space optimised for their research needs.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Spalding Goobey Associates
Research Analyst – North Africa
£27,000–£32,000 p.a. (depending on experience)
Resources Group
Evaluation Lead – Energy and Environment
£Excellent + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments