In-home data collection restarted

UK – The Market Research Society (MRS) has recommended that in-home data collection can be resumed following a small pilot project.

Man wearing mask working on laptop

In its latest guidance on research during Covid-19, MRS said that before any in-home data collection can begin, companies should become familiar with the requirements in its guidance Undertaking Safe Face-to-Face Data Collection and ensure staff are trained appropriately.

Measures included in the latest guidance include only entering research participants’ properties after an initial risk assessment has taken place, carrying out continuous agile risk assessments once inside the home and endeavouring to schedule in-home data collection.

Other guidance includes reducing the risk of transmission when sharing objects, scheduling in-home data collection and offering alternative data collection methods if a risk profile changes, such as if in-home conditions alter.

In-home research may also have to be paused again if the Covid-19 situation across the UK changes significantly, MRS said, and the risks from in-home data collection rise.

The changes in guidance are based on a small pilot carried out in August, which the MRS said produced “favourable results”.

MRS has also withdrawn its separate Scottish protection level guidance after Scotland moved away from the protection level system previously in place.

More information on MRS’s Covid-19 guidance can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts