Indonesian MR firm PT Primera merges into GfK

PT Primera Indonesia, a full service market research agency, will merge into GfK’s existing business in retail tracking and media.

“With PT Primera Indonesia becoming part of GfK, we add further custom market research expertise to our existing presence in Indonesia and strengthen our position in one of Southeast Asia’s key markets,” said Debbie Pruent, COO Consumer Experiences at GfK (pictured).

“While we are targeted in our acquisition strategy, we see PT Primera Indonesia as a perfect fit to better serve our global client base.”