NEWS10 June 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Consumers are ‘in the driving seat of their purchasing cycle’ as word-of-mouth drives online service choice, according to new research.
Cloud commerce provider Avangate’s New Services Economy Survey gathered views from 1,046 US adults in May of this year. Results showed that while 65% decided which online services to use based on word-of-mouth; 55% used online searches; 32% used peer review sites; the same proportion used social media; 30% used articles.
However, only 18% discovered and decided to use an online service based on the provider’s website, and only 13% based this choice on online advertising.
Other findings included:
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Resources Group
Associate Research Director – Award Winning Insight Consultancy!
£45,000–£55,000 + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments