NEWS20 February 2014

Indian Readership Survey results suspended

Asia Pacific News

INDIA — The Readership Studies Council of India (RSCI) has temporarily suspended findings from its most recent Indian Readership Survey (IRS).

According to a number of stories, some members of the Indian Newspaper Society (INS) have complained that the survey contains “shocking anomalies”. The IRS is used by advertisers to select publications in which to place their advertisements.

The Media Research Users Council (MRUC) released these notes on a meeting held earlier this month between the INS and the MRUC, in response to previous media discussion around the quality of the study. The release insisted that the quality of the research was “at the very highest standards”.

At a subsequent meeting held yesterday between the RSCI management committee and the MRUC board, a decision was taken to suspend the findings until 31 March.