NEWS26 July 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
INDIA — Advertisers, agencies and broadcasters have reached an agreement in their dispute over TV ratings data, according to reports.
Following discussions with media measurement firm TAM, the Indian Society of Advertisers (ISA), the Advertising Agencies Association of India (AAAI), and the Indian Broadcasting Foundation (IBF) have decided that TV viewership will now be reported to the media and public each week in absolute numbers, rather than percentage audience share.
However, for internal evaluation purposes – including planning and buying – advertisers and agencies will still receive percentage audience share data each week. Broadcasters will also have access to this too.
Advertisers had threatened to pull their ads from certain channels after several broadcasters unilaterally negotiated a change to TAM’s data release practices, switching from weekly to monthly reporting.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Three Hands Insight
Social Insight Consultant
c. £45k plus profit share scheme and healthcare
Hasson Associates
Insight Manager
£37000–43000
Spalding Goobey Associates
Senior Research Executive, Quantitative – International Political & Public Affairs Research, ME focu
£25–35,000 depending on experience
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments