Game (pictured) was previously director and head of retail at TNS, where he has worked since the start of his career nine years ago.

Lucy Paxman joins as an associate with six years’ research experience. She was most recently at Ledbury Research but before that held various roles with Synovate in her native Australia.

Stephen Ferguson takes up the role of analyst. He previously worked for Research Now for five years, latterly as survey programming team leader.