iMotions launches online research tool
‘Online Data Collection’ uses a browser interface and participants’ webcams to collect eye tracking and facial expression data, which can then be analysed and processed through a desktop tool.
iMotions, which was formed in 2005, said that Online Data Collection would help navigate study challenges from Covid-19 and also help enhance lab-based research in the long term.
Peter Hartzbech, found and chief executive of iMotions, said: “The future of human behavior research isn’t in the lab alone, but in complementing that by measuring and analysing behaviour in natural environments.
“The Covid-19 pandemic has revealed a short-term need to get into the real world, but it’s only reinforced the overall need of researchers seeking to gain as much understanding as possible.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments