Through the headset, researchers can collect, measure and analyse brain activity data outside of lab environments.

Headquartered in Copenhagen, iMotions works with academic institutions, brands and healthcare organisations, who use the platform to access non-conscious emotional, cognitive and behavioural data.

The research platform collects data from methods including eye-tracking, facial expression analysis, galvanic skin response (GSR) and electrocardiogram (ECG).

Integrating the Neurable headset will offer academic institutions, UX labs, neuroscience researchers, and commercial researchers more tools to understand the brain to inform work in sectors and areas including healthcare, education, gaming and workplace activity.

Peter Hartzbech, chief executive, iMotions, said the move “expands possibilities for researchers by allowing for unprecedented access to brain data in natural, dynamic environments”.

Hartzbech added: “This unlocks new opportunities to understand focus, fatigue and engagement in the environments where performance and safety matter most.”

Based in Boston, Neurable specialises in developing tools for brain signal translation and brain-computer interface technology (BCI).

Dr. Ramses Alcaide, chief executive, Neurable, said: “Together with iMotions, we’re equipping researchers and innovators to measure brain health in everyday environments and design technologies that support human performance and longevity.”