NEWS15 April 2016

IModerate and Qualtrics form qual and quant partnership

News North America

US — Survey platform Qualtrics has partnered with insight agency iModerate to combine quantitative and qualitative approaches. 

The partnership is intended to allow clients to use iModerate’s moderated one-on-one qualitative conversations to lend context to feedback obtained via Qualtrics’ technology and insight platform. 

“The partnership between Qualtrics and iModerate will combine important elements in insight gathering,” said Shane Evans, head of partnerships at Qualtrics. “Qualtrics has always allowed clients to gather robust and diverse feedback.

"This partnership will now allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations.”