NEWS17 February 2012

iModerate and Catalist unveil Voter Insider

North America Technology

US— Data services firm Catalist has teamed up with online agency iModerate Research Technologies to launch a new service to weed out fraudulent respondents in political, advocacy and civic engagement research.

The new Voter Insider tool matches Catalist’s database of voter information to respondent profiles from “three of the largest” US panel providers – uSamp, E-Rewards and SSI. Once respondents have been validated, iModerate runs the necessary surveys or interviews.

Harold Ickes, president at Catalist said: “The ability to conduct comprehensive political research online with your verified target audience represents a significant opportunity for researchers. Accuracy, insight and speed are paramount in the political arena.”