The new Voter Insider tool matches Catalist’s database of voter information to respondent profiles from “three of the largest” US panel providers – uSamp, E-Rewards and SSI. Once respondents have been validated, iModerate runs the necessary surveys or interviews.

Harold Ickes, president at Catalist said: “The ability to conduct comprehensive political research online with your verified target audience represents a significant opportunity for researchers. Accuracy, insight and speed are paramount in the political arena.”