NEWS29 October 2012

iJento secures $8m equity investment

Financials North America

US— Analytics firm iJento has received an $8m equity investment led by MMC Ventures and existing investors Nauta Capital and Oxford Capital Partners.

The company, which helps organisations to observe individual customer journeys, identify high value consumer segments and target customers with relevant information and offers, will use the funding to support its global plans.

Peter Ryan, chief executive of iJento, said: “The new investment will support iJento’s recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development programme.

“This investment demonstrates further confidence in our team and the go-to-market strategy. It will drive our business plan forwards and enable many more organisations around the world to improve their digital marketing and customer intelligence strategies.”