NEWS26 March 2007

From the web: Indian Newspaper Society may launch own readership survey

New study could launch in the next four months to rival existing surveys, IRS and NRS

The Indian Newspaper Society (INS) may launch its own readership survey, in response to ‘disappointment’ with the country’s two established surveys, India’s Business Standard reports.

With population, literacy, and circulation all on the rise, the INS said it was difficult to understand why the Indian Readership Survey (IRS) and the National Readership Survey (NRS) show falling readership levels.

Click here for the full report.

The suggestion of launching a third survey comes as many in the industry complain that two is already too many.

In fact, there has recently been talk of merging the two existing surveys, to prevent duplication of work, and to provide a national currency for ad sales.

Related links:

India’s readership surveys deny ‘merger’


1 Comment

15 years ago

good one.

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