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NEWS10 September 2019

IFF appoints Blue Yonder

B2B Europe New business News UK

UK – International Flavors & Fragrances (IFF) has hired Leeds-based market research agency Blue Yonder for brand testing.

Blue Yonder’s Clickspace platform will be used by the taste, sense and nutrition innovation company for brand measurement and global fragrance testing.

Stan Knoops, global director of insight appointed the agency with an exclusive agreement – IFF’s brands will be the only fragrances tested for real world frequency as well as survey based ‘liking'.

Jonathan Million, Blue Yonder CEO said: “We can't wait to help IFF fragrance technology become part of the world’s most famous brands.”