NEWS10 September 2019
UK – International Flavors & Fragrances (IFF) has hired Leeds-based market research agency Blue Yonder for brand testing.
Blue Yonder’s Clickspace platform will be used by the taste, sense and nutrition innovation company for brand measurement and global fragrance testing.
Stan Knoops, global director of insight appointed the agency with an exclusive agreement – IFF’s brands will be the only fragrances tested for real world frequency as well as survey based ‘liking'.
Jonathan Million, Blue Yonder CEO said: “We can't wait to help IFF fragrance technology become part of the world’s most famous brands.”
Featured company
-
Town/Country: Manchester
Tel: +44 (0)161 440 6000
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe are an award-winning, full-service market research agency. We provide domestic and international research services to clients from all industries; particularly B2B, finance, healthcare and the built environment. We offer . . .
-
Town/Country: London
Tel: +44 (0)20 7960 3802
Circle Research is the B2B market research company. Circle was founded in 2006 as an alternative to traditional research agencies who are consumer focussed and deliver bland, uninspiring, academic outcomes. . . .
-
Town/Country: Guildford
Tel: +44 (0)1483 510310
Arkenford conduct intelligent, well-designed research, resulting in credible and compelling insight designed to solve our clients needs and meet their business objectives. We conduct Global research and industry benchmark studies, . . .
0 Comments