The company’s public sector and social researchers will now be known as the Walnut Social Research team.

Walnut Unlimited announced the news to mark its fifth anniversary, saying the rebrand reflected changing client needs for more multi-disciplinary insights.

Walnut Unlimited was formed in 2017 when holding group Unlimited Group, formerly known as Creston Unlimited, merged the company’s insight agencies, including ICM and neuroscience specialist Walnut.  

Gregor Jackson, board director at Walnut Unlimited (pictured), will continue to lead the social team and there will be no staffing changes following the name change.

The company will continue to offer polling services.

Chris Bland, managing director at Walnut Unlimited, said: “The move towards more multi-disciplinary research embedded in the sciences means now is the right time to realign our business to make clearer our proposition and the depth of services we offer. 

“While the ICM brand has been around in the industry for a long time, all of the heritage and knowledge that has made the ICM a well-known name for public and social research will continue to grow and evolve under the Walnut banner.”