NEWS9 January 2013

ICM to move into centralised Creston offices in Soho

UK — Research agency ICM is moving in to the new Soho headquarters of parent company Creston, alongside other businesses within the group.

The move is set to be complete by October. Creston plans to house its three London agencies – digital marketing agency TMW, PR and social media group Nelson Bostock and ICM, along with its own headquarters – at 10 Great Pulteney Street.

Don Elgie, group chief executive of Creston (pictured), said: “The move to Great Pulteney Street will create an environment where collaborative creativity can flourish, really bringing our ‘better together’ approach to life. We have already seen tangible benefits from co-location across the group in New York, Richmond and Bristol and with London marking the final stage of our co-location strategy, I am excited by the synergy opportunities the group is now perfectly positioned to exploit.”