IBM follows SPSS deal with RedPill acquisition bid
RedPill lists its expertise as churn management, segment propositions, segmentation, risk management and market/opportunity assessment.
It works predominantly with financial services and technology firms, including MasterCard, Abu Dhabi Islamic Bank and Standard Chartered, Nokia, Siemens and Motorola.
The deal is designed to bolster IBM’s business process outsourcing offer, IBM Daksh. CEO Pavan Vaish said: “With this acquisition IBM is building an advanced analytics capability that will provide a competitive edge and differentiation.”
Terms were not disclosed. The purchase is subject to statutory and regulatory approvals but is expected to close later this year.
Meanwhile shareholders in predictive analytics and MR software firm SPSS are due to vote on IBM’s $1.2bn bid to buy the company at a meeting next month.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments