NEWS22 September 2009

IBM follows SPSS deal with RedPill acquisition bid

Asia Pacific Data analytics

SINGAPORE— Hot on the heels of its deal to buy SPSS, computing giant IBM has agreed to acquire the business of customer analytics services firm RedPill Solutions.

RedPill lists its expertise as churn management, segment propositions, segmentation, risk management and market/opportunity assessment.

It works predominantly with financial services and technology firms, including MasterCard, Abu Dhabi Islamic Bank and Standard Chartered, Nokia, Siemens and Motorola.

The deal is designed to bolster IBM’s business process outsourcing offer, IBM Daksh. CEO Pavan Vaish said: “With this acquisition IBM is building an advanced analytics capability that will provide a competitive edge and differentiation.”

Terms were not disclosed. The purchase is subject to statutory and regulatory approvals but is expected to close later this year.

Meanwhile shareholders in predictive analytics and MR software firm SPSS are due to vote on IBM’s $1.2bn bid to buy the company at a meeting next month.