NEWS15 October 2009

IAB hunts new research head to replace Lynas

People UK

UK— The Internet Advertising Bureau (IAB) is looking to appoint a new head of research to replace Nicki Lynas, the former PricewaterhouseCoopers (PwC) executive who joined the industry body last year.

Lynas no longer works full time for the organisation but continues to act as a consultant on major research projects including the online ad spend study and the attribution study.

She also continues to advise on the UK Online Measurement Company’s audience research efforts.

Lynas joined the IAB in July 2008, following a stint as senior manager of entertainment and media at PwC. She could not be reached for comment on her future plans.